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$ 400K Fish Balloons
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Philippe Parreno's $ 400K Fish Balloons are a hit with collectors (and children) at Art Basel in Miami BeachThe fish of the French artist comes with a number of interesting maintenance requirements. Julia Halperin ,
Tucked between the gangways of the Miami Beach Convention Center, one woman has the best or the worst job on the entire fair: balloon wrestler.
She has the task not to float the inflatable fish of the French artist Philippe Parreno from the booth of London-based dealer Pilar Corrias. At Art Basel in Miami Beach, the My Room gallery is Another Fish Bowl (2016), an installation of silkscreen-mylar balloons that float around in the loft as if hanging in water.
Parreno originally created the work as part of his Turbine Hall commission at Tate Modern in London, which was closed in April.
Philippe Parreno's My Room is Another Fish Bowl (2016) with its fish cracker at Art Basel in Miami Beach.
But if the hollow turbine hall was an aquarium that gave the fish sufficient space to roam around, the relatively tight part of a fairground window is related to a fishbowl. And without proper supervision the fish can take a break.
"Before the fair opened, the people of the White Cube brought back one that had escaped through the hallway," says Mary Cork, director of the gallery. A local helium supplier drops new inflatable versions every other day, so that the fish stay in top shape.
The balloon-based installation, priced at € 350,000 ($ 412,818), is the latest available edition of the work, which is being sold in a three-copy editor (plus a proof from an artist). It was at the end of the VIP preview of the fair on Wednesday.
All together, each version of the work consists of a total of 90 balloons: 30 salmon, 30 smelt and 30 roache. A collector can choose to display as much or as little as they want. At Art Basel in Miami Beach only three fish can be seen, but that seems more than enough to serve the stand officer.
What is it like to be a balloon wrestler? "It is better than to stand still all day long", Melody Alexander, a local Miami, tells Artnet News about her new performance.
The happy buyer of My Room is Another Fish Bowl will receive the 90 fish plus 60 additional backup balloons. Any further replacements must be ordered through the Parreno studio.
A similar installation - focusing on tropical fish - put a record for the artist at the auction last month. After fierce competition it sold at Christie's for $ 516,500 with premium, well above the estimate of $ 250,000-350,000. (Parreno's previous auction record, set in 2012 for another balloon-based job, was only $ 19,380.)
"The material itself does not really respond to the value - there is no sense of value," says Cork. It can occupy and adapt to any space. "It is literally a pop-up sculptural work."
Indeed: it gives a whole new meaning to the term 'pop art'.
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